AR Technology

Augmented reality (AR) is truly transforming the digital landscape.

Twisting and moulding any existing environment into a creative playground was previously the stuff of dreams for digital enthusiasts. Now, however, it’s easier than ever to produce fully immersive AR apps that blur the ever-fine lines between fantasy and reality.  

Here, we’ve listed five of our favourite apps that are changing the way we interact with the world around us.

  • Just a Line

The perfect test platform for those who are completely new to AR, Google’s Just a Line enables you to draw and sketch anything you like in the space around you. When you’ve finished your masterpiece, you can admire your handiwork in full 3D, because the software has automatically rendered your creation in a 3D point in space.

It’s not going to win awards, but Just a Line is perfect for experimenting on the go, and creating fun videos to wow your friends! 

  • Augment

Bring pretty much any item to life by creating it in 3D and placing it in a real-life environment. Thanks to Augment, everything you create can be viewed in real-time with a smartphone or tablet, and you can can browse, rotate and re-view all of your augmented content as often as you like.

  • ARGON4

This clever app, which works with the ground-breaking argon.js framework, enables any user to bring a new view into their world.

Simply point your smartphone camera at a landscape or a building, and ARGON4 will display augmented reality content that’s relevant to the scene to enhance your experience of your immediate environment.

  • ROAR

This app is a game-changer for foodies and shoppers. Take a picture of your favourite nibble or tipple, and ROAR will automatically present you with how much the item costs, a full list of its ingredients, and other related features such as independent reviews, coupons and promotions. You can even use your phone camera to scan a film or gig poster, then buy tickets to a showing or a concert from within the app itself, saving you the hassle of navigating a whole website!

  • Google Goggles

The in-app technology needs ironing out, but Goggles is perhaps one of the most exciting AR creations on the market right now. When you hover the over something in your world, Google will bring up as much information about that item as it possibly can. You don’t even have to use it in a ‘live’ sense – you can share older photos with it and it will still analyse whatever is in focus. The software can use examples from Google Image Search to identify products, recognise quotes from famous novels, and even solve Sudoko puzzles for you in just a few seconds. It’s the kind of app you have to see to believe, but once you’ve got to grips with it, you’ll wonder how you ever lived without it.

With all this amazing AR inspiration out there, the question is, how can you use augmented reality within your business to market your products or services? Well, here at Oakley VR, we can use these emerging technologies to create unforgettable experiences for your customers. We can use our extensive knowledge of various marketing digital marketing tools and disciplines to develop thought-provoking concepts that will excite, intrigue and amaze even those who claim to have seen it all before.

Now is the time to take the premise of experiential marketing to a whole new level. If you want to discuss innovative marketing ideas with a team that’s at the forefront of the mixed reality revolution, contact Oakley VR today.

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