With the proliferation of 360º hardware, stitching software and new headsets entering the market, it’s no surprise that marketers are embracing the technology to look cool. But jumping on the 360º bandwagon to look cutting edge just for the sake of it is not a good move. Be it YouTube 360º or the 360º videos that now pop up on your FaceBook feed, these are still just environme ...

Never have the terms AR, VR, and MR been used more than 2016. And perhaps never before have these acronyms caused equal amounts of confusion.   If you’re being totally honest, do you really understand the differences between each? If you answered ‘no’, thats ok, there’s no need to feel ashamed. Perhaps our simple jargon buster might just turn that frown upside down. So, in a ...

At the time of writing, the brand new app THE SCRAPBOOK OF MY LIFE from the best-selling author and YouTube talent ALFIE DEYES is not only topping the app store’s book listing….it’s knocked Amazon’s Kindle app off the top spot too. Booyah! Designed to work alongside THE SCRAPBOOK OF MY LIFE book brought to you by the creators of the #1 best-selling apps in THE POINTLESS BOOK s ...

One of the biggest challenges in the world of marketing today is creating content that is engaging and memorable. Marketers are constantly striving to find new ways to make their content stand out and be more visually engaging, through creating eye-catching design and utilising different formats such as video, infographics and animation. But even these mediums, which were onc ...

Over nearly four decades at Disney, Glen Keane animated some of the most compelling characters of our time: Ariel from The Little Mermaid, the titular beast in Beauty and the Beast, and Disney's Tarzan, to name a few. The son of cartoonist Bil Keane (The Family Circus), Glen learned early on the importance of holding onto your childhood creativity—and how art can powerfully co ...

As our previous article (Can pixels and paper coexist?) explained, virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print. ...

Mixed reality is fast becoming the catch-all term for augmented reality and virtual reality – both of which are variations of how we can either digitally enhance the world around us (with an app), or transport ourselves to new immersive environments (using a VR headset). Augmented reality is slowly becoming more well-known and used in a number of different formats. Some indust ...

It’s a known fact that it’s easier to maintain existing client relationships than chase new ones. However, keeping clients happy is no mean feat – especially in todays digital world where users are becoming more demanding and less loyal. Match-making creative and technology should not be entered into lightly. So, in true Tinder style, we’ve shortlisted 5 of our hottest techno ...