Mixed reality (MR) is one of the hottest concepts on the tech scene. It essentially refers to a combination of VR (virtual reality) and augmented reality (AR). Using MR, developers can merge real and virtual worlds to deliver exciting new visualisations that allow physical and digital objects to interact with each other in real time.

Those clever people at Google have been using drones to take 3D scans of historical sites around the world in order to preserve them. Every year we are losing hundreds of historical buildings and artefacts due to environmental factors, by scanning them, we’re able to preserve them in a way that has never before been seen .

For over sixty years creative filmmakers have been pushing the boundaries of virtual reality. This week Magic Leap opened their SDK to the developer community and proved one and for all that not only are hollywood-esque VR experiences possible, they are within reach for the innovative marketer too.

As a sales and marketing tactic, Virtual Reality can be a fantastic and powerful tool. But if you haven't considered VR, then you haven't allocated budget either. This can then result in budget-pooling or delaying the early mover advantage opportunity. So here's four reasons why we believe it’s a case of ‘when’ not ‘if’ it becomes a necessity in your marketing mix...and why you should budget for it.

After years of rumours, the most secretive technology company finally unveiled it's first product along with claims of making the world our desktop. So who are Magic Leap and what makes the 'One' so different in the world of augmented reality?

From accelerating Ford's manufacturing and design processes, to NASA scientists exploring Mars, the HoloLen's possibilities are vast. But these early adopters are all, without doubt, specialist users - in their specialist fields. In my opinion, when you can demonstrate how the uninitiated layman can use HoloLens (to their advantage) you're on to a brand winner.

The problem with most computer-rendered visualisations is that you just don't believe they correctly represent what you'll really experience. I can categorically tell you that's simply not the case with the Microsoft HoloLens. The digital content really is as good as the pictures suggest and the gesture and gaze-based interactions are wonderfully natural. If you're looking for a bad review of the HoloLens and what it's capable of, don't read this article.

Mixed reality is fast becoming the catch-all term for augmented reality and virtual reality – both of which are variations of how we can either digitally enhance the world around us (with an app), or transport ourselves to new immersive environments (using a VR headset). Augmented reality is slowly becoming more well-known and used in a number of different formats. Some indust ...