Mixed reality (MR) is one of the hottest concepts on the tech scene. It essentially refers to a combination of VR (virtual reality) and augmented reality (AR). Using MR, developers can merge real and virtual worlds to deliver exciting new visualisations that allow physical and digital objects to interact with each other in real time.

By now, you’ll have heard all about it. You’ll probably even have experimented with it yourself. 

But the question is, how on earth do you use augmented reality (AR) within your business?

Here, we’ve put together a range of ideas to help you understand how you can use AR to boost sales, heighten user engagement, and create a promotion that will be talked about for years to come!

Augmented reality (AR) is truly transforming the digital landscape.

Twisting and moulding any existing environment into a creative playground was previously the stuff of dreams for digital enthusiasts. Now, however, it’s easier than ever to produce fully immersive AR apps that blur the ever-fine lines between fantasy and reality.  

Here, we’ve listed five of our favourite apps that are changing the way we interact with the world around us.

Those clever people at Google have been using drones to take 3D scans of historical sites around the world in order to preserve them. Every year we are losing hundreds of historical buildings and artefacts due to environmental factors, by scanning them, we’re able to preserve them in a way that has never before been seen .

For over sixty years creative filmmakers have been pushing the boundaries of virtual reality. This week Magic Leap opened their SDK to the developer community and proved one and for all that not only are hollywood-esque VR experiences possible, they are within reach for the innovative marketer too.

As a sales and marketing tactic, Virtual Reality can be a fantastic and powerful tool. But if you haven't considered VR, then you haven't allocated budget either. This can then result in budget-pooling or delaying the early mover advantage opportunity. So here's four reasons why we believe it’s a case of ‘when’ not ‘if’ it becomes a necessity in your marketing mix...and why you should budget for it.

After years of rumours, the most secretive technology company finally unveiled it's first product along with claims of making the world our desktop. So who are Magic Leap and what makes the 'One' so different in the world of augmented reality?

Successes like Pokemon Go can give augmented reality a novel ’gaming-only’ perception. However whilst some businesses have been slow to recognise the true power of the technology, retail giant Amazon have realised that AR has the power to increase purchase conversion rates.

From accelerating Ford's manufacturing and design processes, to NASA scientists exploring Mars, the HoloLen's possibilities are vast. But these early adopters are all, without doubt, specialist users - in their specialist fields. In my opinion, when you can demonstrate how the uninitiated layman can use HoloLens (to their advantage) you're on to a brand winner.

The problem with most computer-rendered visualisations is that you just don't believe they correctly represent what you'll really experience. I can categorically tell you that's simply not the case with the Microsoft HoloLens. The digital content really is as good as the pictures suggest and the gesture and gaze-based interactions are wonderfully natural. If you're looking for a bad review of the HoloLens and what it's capable of, don't read this article.