That’s the very question our creative and technical teams asked when tasked with creating the in-car augmented reality proof of concept demo. 

As cars become more complex so do the manuals, ‘quick start’ guides and online portals. Presented with our showroom-fresh purchase all we want to do is jump in and hit the road, not study for a PhD in climate control, tip tronic gear shifters, parking sensors and audio visual settings.

It’s a common problem. Many people simply switch off when faced with new technologies. If they don’t understand it they don’t use it. The trick is making the complex simple.

Beneath the hood of our proof of concept is an uber-complicated augmented reality-driven solution, but to the user it remains as simple as ‘look and learn’…as the following video shows…

 

All we want to do is jump in and hit the road, not study for a PhD in climate control, tip tronic gear shifters, parking sensors and audio visual settings.

Barry Richardson, OakleyVR, Creative Director