Auras? Blips? However you may know augmented reality, this innovative solution unlocks a wealth of rich interactivity that wasn’t just invisible, it was impossible.

 

Not to be confused with virtual reality, augmented reality (AR) is revolutionising many markets and sectors. Like all emerging technologies, AR brings new communication and interactive opportunities.

Couple AR with 3D modelling and prototypes can be put in the hands of users before they’ve entered production. As our work with many publishers proves, AR is also revolutionising printed materials by turning traditional media like business cards and brochures into dynamic multimedia experiences.

Compared to other ‘universal’ AR offerings, our approach to AR development is different. We choose to ‘bake’ content into the app, which results in instant AR activation, rather than ‘buffering and streaming’ in from an external server which can often disrupt the user experience.